What we do
As part of our ongoing commitment to sustainable practices, The Long Run’s 4C sustainability framework is top of mind in all of our operations. Championing better and more sustainable ways to live, work and do business, The Long Run – has worked at the intersection of nature conservation and sustainable tourism since 2009 and is rooted in the vision that tourism can create lasting prosperity for people living on a healthy, resilient planet. Long Run members understand the delicate balance and connection between human and natural ecosystems and how they co-exist. They advocate for innovative solutions and collaborative action to harness tourism as a force for good. The Long Run partners with leading organisations to shape the agenda and inspire nature-positive climate action and holistic sustainable tourism, worldwide. The Long Run's 4C sustainability framework comprises four sections: Conservation, Community, Culture and Commerce. These four are then further broken down to detailed subject areas for Singita’s specific context. These sustainability principles are critical to the fulfilment of Singita’s 100-year purpose and impact goals for 2030, and continue the good work fulfilled during the One Planet Living membership.
Singita Kruger National Park became a Long Run Fellow in 2024. All other Singita properties became fellows of the programme in 2025, and align with the 4C methodology.